Power Brands Beverage Development


Private Label Water

Private Label Water image

If you have been paying attention to the water industry over the past twenty years you are probably aware that it is one of the fastest growing beverage categories in the United States. Private label water is atop the charts accounting for 21.9% of all convenience/PET still water sales in drug stores.

Bottled water’s market's value is $11.7 billion, according to International Bottled Water Association figures. Increasing interest among consumers in health and fitness is one of the key driving factors for the growth in bottled water industry, along with ongoing environmental concerns about the quality and safety of local water supplies.

Taste, portability and convenience are also major consumption drivers, especially in the single-serve category.  As the category grows, increases in private label water will continue to take larger percentages of the market share with innovations in product, package design, and branding.

Private label bottled water is great marketing tool. What could be more useful to your consumers than a product they use every day? Creating a private label bottled water with your company name and message can be a powerful and memorable way to connect with consumers in an unexpected way. Imagine giving bottled water out to customers at a tradeshow or in the office? Think of private label drinking water as portable advertising with a sustainable message that your customers are sure to use. Additionally labels can easily be modified for specific occasions.

Power Brands has created private label water for a wide variety of clients and applications.  We would be happy to help you bring your idea to life.

Whether you are looking to bring a new private label water brand to the retail marketplace are looking for a powerful brand builder for another product or service. If you are looking to create a private label bottled water, Power Brands has the industry experience and expertise to help you.


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