Private Label Water
you have been paying attention to the water industry over the
past twenty years you are probably aware that it is one of the
fastest growing beverage categories in the United States. Private
label water is atop the charts accounting for 21.9% of all convenience/PET
still water sales in drug stores.
Bottled water’s market's value is $11.7 billion, according
to International Bottled Water Association figures. Increasing
interest among consumers in health and fitness is one of the
key driving factors for the growth in bottled water industry,
along with ongoing environmental concerns about the quality and
safety of local water supplies.
Taste, portability and convenience are also major consumption
drivers, especially in the single-serve category. As the
category grows, increases in private label water will continue
to take larger percentages of the market share with innovations
in product, package design, and branding.
Private label bottled water is great marketing tool. What could
be more useful to your consumers than a product they use every
day? Creating a private label bottled water with your company
name and message can be a powerful and memorable way to connect
with consumers in an unexpected way. Imagine giving bottled water
out to customers at a tradeshow or in the office? Think of private
label drinking water as portable advertising with a sustainable
message that your customers are sure to use. Additionally labels
can easily be modified for specific occasions.
Power Brands has created private label water for a wide variety
of clients and applications. We would be happy to help
you bring your idea to life.
Whether you are looking to bring a new private label water brand
to the retail marketplace are looking for a powerful brand builder
for another product or service. If you are looking to create
a private label bottled water, Power Brands has the industry
experience and expertise to help you.