Beverage Package Design
packaging is the direct physical link between the brand and the
consumer. Well-designed beverage packaging is essential in today’s
competitive beverage business. Your beverage label design must
stand out from the competition and compel consumers to pick the
brand up, learn more about it, and ultimately make a purchase. Package
design that breaks through the on-shelf clutter gives your business
a strong competitive advantage.
Beverage packaging is successful when it effectively communicates
the branding, positioning, concept, and key elements behind your
brand. Successful beverage packaging designs have the power
to directly trigger the emotions of the consumer; it helps someone
fall in love with a product and become a loyal brand user. Great
beverage packaging adds an emotional connection that convinces
a consumer to buy your product.
There critical steps you can take in the beverage design process
to ensure your beverage packaging is a success. The first step
is to understand the market and your competition. Examine why
products have succeeded on the shelf, how consumers respond to
them, and how they can be improved. While it is crucial to find
out what your competitors do, it is equally important to find
out what they don’t do.
You must consider whether a reason exists for why competitors
do things a certain way. Why do they always use that same bottle
shape? The same colors? A certain size? Find that out now, before
beginning any initial beverage package design, as this will lead
to fewer problems in the future. Also, by examining where your
competitors are lacking, you can be sure your beverage packaging
grabs attention, rather than blending in.
In the beverage industry, your beverage packaging is the first
thing that most consumers will see. Package design can set your
brand apart from the competition; effectively communicate your
branding and the key marketing messages that support your brand.
So how do you differentiate your beverage packaging? How will
it be unique? What will be so special about it? There are myriad
ways to differentiate your designs. Here are some of the most
important, time-tested methods, as well as the most popular factors
in the packaging world today:
Choose colors that communicate the benefits of your brand. In
example, if your brand is natural or organic you may want to
feature shades of green and earth tones; if your brand is energizing
you may want to feature bold bright colors; if your brand has
a berry flavor use colors that people associate with berry. Color
is not only an effective way to set your product apart from the
completion but also a way to communicate your brand’s benefits.
Uniquely shaped beverage packaging is a great way to have your
brand stand apart from the competition. Packaging with a distinct
shape has a certain quality that makes you want to pick it up
and play with it.
Power Brands employs a full time beverage package design team
with the expertise needed to create high quality designs that
are eye catching and will engage consumers. We can help you develop
a unique and memorable brand with a package that sets your beverage
At Power Brands the process of designing your beverage packaging
starts with a creative brief where you will lay-out your vision
for our design team. From there, our team will start working
on a concept using your guidelines.
Once our design team has created a beverage package design for
you, the process of perfecting your design begins. Creating a
successful package requires solid communication and feedback;
we encourage you to interact with our design team as much as
possible throughout this process. We understand it may be difficult
to verbalize what you are looking for in your beverage design,
we invite you to come in house and sit with our design team to
help facilitate the most productive sessions possible and move
to an ideal design for your brand. Our design team is here
to create an eye-catching package that will help make your beverage
brand stand out on the shelf.