Beverage Package Design

Beverage packaging is the direct physical link between the brand and the consumer. Well-designed beverage packaging is essential in today’s competitive beverage business. Your beverage label design must stand out from the competition and compel consumers to pick the brand up, learn more about it, and ultimately make a purchase.  Package design that breaks through the on-shelf clutter gives your business a strong competitive advantage.

Beverage packaging is successful when it effectively communicates the branding, positioning, concept, and key elements behind your brand.  Successful beverage packaging designs have the power to directly trigger the emotions of the consumer; it helps someone fall in love with a product and become a loyal brand user. Great beverage packaging adds an emotional connection that convinces a consumer to buy your product.

There critical steps you can take in the beverage design process to ensure your beverage packaging is a success. The first step is to understand the market and your competition. Examine why products have succeeded on the shelf, how consumers respond to them, and how they can be improved. While it is crucial to find out what your competitors do, it is equally important to find out what they don’t do.

You must consider whether a reason exists for why competitors do things a certain way. Why do they always use that same bottle shape? The same colors? A certain size? Find that out now, before beginning any initial beverage package design, as this will lead to fewer problems in the future. Also, by examining where your competitors are lacking, you can be sure your beverage packaging grabs attention, rather than blending in.

In the beverage industry, your beverage packaging is the first thing that most consumers will see. Package design can set your brand apart from the competition; effectively communicate your branding and the key marketing messages that support your brand.

So how do you differentiate your beverage packaging? How will it be unique? What will be so special about it? There are myriad ways to differentiate your designs. Here are some of the most important, time-tested methods, as well as the most popular factors in the packaging world today:

Color
Choose colors that communicate the benefits of your brand. In example, if your brand is natural or organic you may want to feature shades of green and earth tones; if your brand is energizing you may want to feature bold bright colors; if your brand  has a berry flavor use colors that people associate with berry. Color is not only an effective way to set your product apart from the completion but also a way to communicate your brand’s benefits.

Shape
Uniquely shaped beverage packaging is a great way to have your brand stand apart from the competition. Packaging with a distinct shape has a certain quality that makes you want to pick it up and play with it.

Artwork
Power Brands employs a full time beverage package design team with the expertise needed to create high quality designs that are eye catching and will engage consumers. We can help you develop a unique and memorable brand with a package that sets your beverage apart.

At Power Brands the process of designing your beverage packaging starts with a creative brief where you will lay-out your vision for our design team. From there, our team will start working on a concept using your guidelines.

Once our design team has created a beverage package design for you, the process of perfecting your design begins. Creating a successful package requires solid communication and feedback; we encourage you to interact with our design team as much as possible throughout this process. We understand it may be difficult to verbalize what you are looking for in your beverage design, we invite you to come in house and sit with our design team to help facilitate the most productive sessions possible and move to an ideal design for your brand.  Our design team is here to create an eye-catching package that will help make your beverage brand stand out on the shelf.