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Beverage Containers

Beverage Containers

Take a stroll down the beverage aisle at your local grocery store and you will notice there are hundreds of types of beverage containers. Glass containers, plastic, PET, HDPE, aluminum, tetra and many other types of beverage containers.

With so many choices available to you choosing the correct beverage container for your new brand can be a difficult decision. The beverage container you select for your new product should set you apart from your competitors and make you stand out to consumers.

There are several factors that will ultimately determine which beverage containers will work best for your new drink. Here is a guide to selecting your beverage containers.

Plastic beverage containers
Plastic beverage containers, which account for over 60 percent of total beverages filled continue to be the fastest growing type of beverage container used in the beverage industry. Shatter resistance, light weight, re-sealable and portable, plastic beverage containers are an appealing option for on-the-go consumption.

Two types of plastic are used in plastic beverage containers:
Polyethylene Terephthalate (PET #1, PETE): PET can be semi-rigid to rigid, depending on its thickness, and is very lightweight. It is strong and impact-resistant and naturally colorless with high transparency. Most convenience-size beverage containers sold in the United States are made from PET. PET has become the material of choice for beverage containers because it is very versatile and also cost effective. Beverage containers made with PET are widely used for everything from water and fruit juice to soft drinks, even some beer manufacturers use PET beverage containers.

High Density Polyethylene (HDPE): HDPE is commonly used to make gallon beverage containers used for milk, water, and juice. Unpigmented HDPE beverage containers are translucent and have good barrier properties and stiffness. They are well suited to packaging products with short shelf lives such as milk. Pigmented HDPE beverage containers have better stress crack resistance than unpigmented HDPE and are used for products which have a longer shelf life.

Aluminum beverage containers are the second leading beverage container type in unit terms due to their widespread use in the sizable soft drink and beer markets. Also light weight and non-breakable, cans come in varying heights and diameters. The United States historically has almost universally used aluminum beverage containers with a diameter slightly in excess of 65mm. European countries mostly use a much narrower size of 52mm for soft drinks and some beers. Red Bull introduced the smaller European sized can to the US and since then the options for aluminum beverage containers have taken off providing numerous new and interesting beverage containers including the bottle-can which, has an upscale appearance and provides a key element of product differentiation.

Glass beverage containers are slowly expanding, helped by the entrenched position of bottles in wine packaging and robust gains in markets such as RTD tea and other nonalcoholic RTD beverages, where glass’ premium image continues to be a marketing advantage.

Tetra Pak
Tetra Pak's are used in aseptic processing liquid food packaging which, when combined with Ultra-high-temperature processing (UHT), allows liquid food to be packaged and stored under room temperature conditions for up to a year. Allowing for perishable goods to be saved and distributed over greater distances without the need for refrigeration. Light weight, environmentally friendly and able to form a tight seal against microbiological organisms, contaminants, and degradation, Tetra Paks are becoming increasingly popular as single serve and multi serving beverage containers.
There are other types of beverage containers available but the ones discussed on this page make up over 95% of all beverage containers sold today.

With continued industry growth and demand for innovation in the beverage industry beverage containers are constantly evolving. Power Brands can help you sort through the options and select the best beverage container for your new brand.


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